Challenge
Tens of thousands of dollars spent on ads with no results. The brand lacked clarity, cohesive design, and a defined audience.
Strategy & Execution
Paused all campaigns and rebuilt the brand from the ground up — mission, vision, tone, and audience. Redesigned the website, launched targeted content on LinkedIn and Meta, and developed off-digital collaborations such as community outreach and parenting programs under The Lighthouse Project.
Results
+1 K followers in two months, three podcast invitations, and steady organic traffic growth. The brand now projects the authority and authenticity its founder always had.
Links:
I love how this company analyzes not just the task. They don’t work like a horse with blinders on.
By the end of the first month, I started getting compliments on the visual shift of my business. I was even invited to podcasts.
The strategies are clear, and results can be seen right away. From on-point marketing to creative ideas, I got all the help I needed to get more clients.
Donna Kargel
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