Challenge
Donna needed a complete brand foundation. There was no clear visual identity, no consistent design language, and no structured digital presence to support her positioning as a career and resilience coach. Existing content lacked cohesion, which weakened trust and made growth difficult across marketing channels.
Strategy & Execution
I led a full brand build from the ground up, starting with visual identity design and brand language. I designed the logo, visual system, and core brand assets, then designed and built the website to align structure, visuals, and messaging with her business goals.
Alongside the core branding work, I designed marketing visuals, social media assets, and video content, ensuring a consistent and recognizable design system across all platforms. The focus throughout was on clear, design-led communication that could scale as the brand grew.
Results
The brand launched with a cohesive visual identity and a clear, professional digital presence. The new website and consistent design system strengthened brand credibility, improved audience clarity, and supported ongoing marketing efforts. Donna now operates with a confident, recognizable brand and a strong visual foundation that supports long-term growth across digital channels.
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I love how this company analyzes not just the task. They don’t work like a horse with blinders on.
By the end of the first month, I started getting compliments on the visual shift of my business. I was even invited to podcasts.
The strategies are clear, and results can be seen right away. From on-point marketing to creative ideas, I got all the help I needed to get more clients.
Donna Kargel
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