Challenge

Tony Ray, a reggae musician, needed two music videos and several single cover designs produced on a very limited budget. The goal was to deliver high-quality visuals that reflected his artistic identity while maintaining production efficiency and creative consistency.

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Strategy & Execution

I led the full creative direction and production process, from concept development and location coordination to on-set direction and final editing.
Each shoot was carefully planned to maximize available resources through detailed videography planning, use of visually interesting existing spaces, and efficient crew coordination.
In addition to the videos, a cohesive set of single cover designs was created to maintain continuity across Tony Ray’s releases and strengthen his visual presence on streaming platforms.

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Results

Both music videos and the single covers were completed within budget and on schedule, providing Tony Ray with a professional, unified creative package ready for distribution. The process demonstrated Egotrip Productions’ ability to deliver cinematic visuals and complete creative direction under tight production constraints.​