Challenge

Merav had a proven coaching practice, BeYou, built on emotional therapy, totem philosophy, and personal development, but the digital foundation hadn't kept pace. Sign-ups, payments, and community were scattered across WhatsApp groups, direct messages, and an outdated site with no booking system, no pricing, no member access, and no clear path from visitor to client. The fragmentation cost conversions daily and made it hard to scale a business that was otherwise ready to grow.

Strategy & Execution

I led a complete rebrand and a full web design and build, rebuilding BeYou from the ground up on a single connected platform. I established the brand system, then designed and built every page, home, about, services, courses, workshops, and shop, with booking and payment wired into each offering so the path to purchase was clear throughout.
At the center of the build is an interactive member portal: daily mantras, a gratitude community space, progress tracking, and course certificates, turning a one-time visit into an ongoing relationship. Alongside the platform, I consolidated every fragmented contact list and WhatsApp group into one organized system with a single conversion path, and built a Meta campaign framework, audience research, creative direction, and a continuous testing structure, ready to drive traffic the moment the site went live.

Results

BeYou now runs on one cohesive platform instead of a scattered set of channels. The new site gives Merav a clear, professional presence with real booking and payment flows, the member portal keeps clients engaged between sessions, and a unified contact system means no lead falls through the cracks. With the rebrand, the portal, and a structured campaign in place, BeYou is positioned to scale rather than chase, with a digital foundation built to support long-term growth.

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Links:
https://beyou-merav.co.il